About
Credentials, approach, professional standards and how to reach us.
Our approach
Balanced View combines the convenience and transparent pricing of a modern online accountancy firm with the depth of a multidisciplinary professional services practice.
You get clear explanations, straightforward onboarding, named professional support and practical advice tailored to what you need.
Accessible
Transparent pricing, convenient digital processes, fixed monthly fees and responsive professional support.
Specialist
Strong technical accounting capability, with recognised expertise in charities, governance and financial management.
Multidisciplinary
Integrated knowledge spanning finance, technology, data, strategy, marketing, people and business transformation.
Our team

Dennis
Director & Fractional CFO
Dennis is a qualified accountant and experienced business advisor. As well as being an IAB Fellow, he is a Chartered Public Finance Accountant (CPFA), a Certified Internal Auditor (CIA) and holds the Diploma in Charity Accounting (DChA) qualification. He is also a Fellow of the BCS and a Chartered IT Professional, and a Chartered Fellow of the CIPD (FCIPD).
Dennis holds a BSc (Hons) in Applied Accounting, an MSc in Accounting and Finance, an MSc in Artificial Intelligence and a Doctorate in Business Administration specialising in Strategic Management.

Yingyi
Accounting & Business Advisory Manager
Yingyi has more than 15 years of professional experience and is a qualified accountant (MIAB) with the IAB.
Yingyi speaks both Mandarin and Cantonese.
Membership and accreditation
Supervised by the IAB
We are qualified accountants supervised by the Institute of Accountants and Bookkeepers (IAB) for anti-money laundering compliance.
Speak to us.
Compare our accounting packages, or book a conversation about something more complex. Standard services are easy to buy. Advisory work begins with a structured discovery discussion.
